ArtUP AI platform for culture.
The integrated platform for cultural collections and visitor experiences, powered by AI.
Catalogue artworks, generate multilingual AI audio narrations, design curatorial paths and guide visitors on-site — all from one environment.
50+
Exhibitions delivered
12+
Languages available
98%
Visitor satisfaction
1M+
Audio plays
§ 01 / For culture professionals
Designed for museums,
galleries and cultural sites.
ArtUP is built for the daily work of curators, registrars, directors and experience designers. Rigorous standards-aligned cataloguing, full management of the visitor journey — from pre-visit to on-site narration through post-engagement.
§ 02 / Three channels, one platform
Top platform.
PWA. Native apps.
One backbone, three interfaces optimised for the curatorial team and the visitor.
Top platform
Web workspace for curators and teams: catalogue, AI generation, paths, content management, analytics.
Visitor PWA
Installable web experience, accessible via QR with no app store. Optimised on-site, offline-friendly.
iOS & Android apps
Native apps for immersive visits: audio, paths, beacons, push, favourites saving.
§ 03 / AI-powered narration
From a catalogue record to multilingual narration in minutes.
ArtUP turns every catalogue record into a living narrative asset. The AI engine proposes audio descriptions that the team adapts and approves, in multiple languages and styles.
- ●Styles: scholarly, conversational, storytelling, family-friendly, accessibility.
- ●Synthetic and natural voices curated to match the audience.
- ●Editorial control: AI writes the draft, curators sign off.
§ 04 / Capabilities
Catalogue, narration, paths, on-site, analytics.
Professional cataloguing
Identification, provenance, rights, conservation and contextual fields in a single standards-aligned environment.
Multilingual AI narrations
From a catalogue record to audio in 12+ languages in minutes. Scholarly, conversational, storytelling, family styles.
Curatorial control
AI proposes the draft, curators always have the final word. Tone, interpretive angle and depth decided by you.
Curatorial paths
Thematic, chronological or audience-based itineraries: first-time, experts, families, schools. Path narratives connecting works and rooms.
QR · BLE · Visual recognition
Unique QR codes for each work, Bluetooth beacons for automatic activation, visual recognition from smartphone.
Built-in analytics
Dwell time, hot spots, path completion, content engagement. Strategic insight on works and rooms.
§ 05 / On-site delivery
QR, beacons and analytics
in a single layer.
Connect digital content to physical space via QR and Bluetooth Low Energy beacons, enabling location-aware storytelling and actionable insight on visitor behaviour.
QR activation
Unique code for each work, connected to narration and metadata.
Visual recognition
Frame the work with your smartphone to access the story.
BLE beacons
Audio that activates as the visitor moves.
Analytics
Dwell time, hot spots, path completion, engagement.
§ 06 / Case study
Macchiaioli
at Palazzo Reale, Milan.
For the Macchiaioli exhibition at Palazzo Reale, ArtUP was used to structure the catalogue, generate multilingual audio content and guide visitors along curated paths. A concrete example of an integrated approach in a high-profile exhibition context.
§ 07 / Who it's for
For the entire culture ecosystem.
- Public museums and galleries
- Foundations, archives and heritage sites
- Private and corporate collections
- Biennials, festivals and temporary exhibitions
- Curators, designers and interpretive planners
Learn more
The full product
on artup.live
Demos, full case studies, documentation and access to the platform.